Pepperfry

Pepperfry: Transforming the Way India Furnishes Its Homes

Founded in 2011 by former eBay executives Ambareesh Murty and Ashish Shah, Pepperfry has emerged as one of India’s most trusted and innovative e-commerce platforms for furniture and home décor. With a mission to redefine home retail, Pepperfry offers an extensive catalog that spans furniture, home décor, lighting, kitchenware, and more—catering to every taste, budget, and space.

What sets Pepperfry apart is its unique hybrid business model, blending the ease of online shopping with the personalized experience of offline touchpoints. The brand operates a robust network of 180+ offline experience studios across the country, including a growing number of franchise-run outlets, enabling customers to explore designs firsthand before making a purchase.

Supporting this is PepCart, Pepperfry’s in-house logistics arm, which ensures first-mile and last-mile delivery across 500+ cities, having fulfilled over 10 million deliveries to date. With strong backing from global investors like Goldman Sachs and Norwest Venture Partners, the company currently holds a valuation of $375 million.

As it continues to expand, Pepperfry remains focused on revolutionizing the Indian home furnishing market—delivering style, quality, and convenience straight to customers’ doorsteps.