Zoff

Zoff: Spicing Up India’s Kitchens with Innovation and Purity

Founded in 2018 by visionary brothers Akash and Ashish Agrawal, Zoff (Zone of Fresh Foods) has rapidly emerged as one of India’s fastest-growing food brands, specializing in premium spices, dry fruits, and ready-to-cook culinary kits. What sets Zoff apart is its commitment to quality through cold-grind technology, which preserves essential oils and flavors, along with AI-driven inventory systems that ensure consistent product availability and freshness.

Zoff’s growth trajectory has been impressive, backed by ₹40 Crore Series A funding from JM Financial PE and a ₹1 Crore investment from Aman Gupta on Shark Tank India. The brand clocked ₹93 Crore in revenue in FY 2023–24, with an ambitious goal of reaching ₹450 Crore by 2029.

Zoff products are now available in over 5,000 kirana stores across India, with an expanding offline presence and a growing D2C footprint. With Shilpa Shetty as its brand ambassador, Zoff enjoys high consumer trust and visibility, blending purity, innovation, and accessibility in every offering.

As Zoff continues its journey to become a household staple, it stands as a shining example of a modern Indian brand transforming traditional kitchens with tech, transparency, and taste.