Conscious Carat

Conscious Carat, by ConsciousCarats Pvt Ltd, is India’s pioneering luxury brand specializing in lab-grown diamond jewellery, driven by a strong commitment to sustainability, innovation, and exquisite craftsmanship. The brand aims to redefine the traditional narrative of luxury by offering ethically sourced, eco-conscious alternatives without compromising on brilliance or design excellence.

At the heart of its offering is Ashth, a sub-brand inspired by “Ashtapailu,” meaning eight facets. Ashth represents eight core pillars that blend natural diamond standards with modern ethical values: Colour, Clarity, Cut, Carat, Conscious Practices, Cost-effectiveness, Craftsmanship, and Creativity. The highlight of Ashth is its signature diamond—a striking octagonal cut with 97 facets, featuring mesmerizing arrow and heart patterns that symbolize both emotional depth and technical precision.

Conscious Carat not only focuses on aesthetic beauty but also champions responsible luxury. Their diamonds come with IGI certification, a lifetime buy-back guarantee, and are set in jewellery using recycled metals, ensuring traceability and minimal environmental impact.

By integrating advanced technology with traditional artistry, Conscious Carat caters to a new generation of consumers who value transparency, ethics, and elegance, making it a beacon in India’s evolving jewellery landscape.