Silver Carat

Silver Carat, launched in 2021 as the youth-centric extension of the iconic Andhra Jewelers, blends a legacy of trust with modern sensibilities to create a distinctive brand in the sterling silver and silver-plated jewellery space. Rooted in a rich family heritage that dates back to 1975, Silver Carat brings over four decades of excellence and credibility into its fresh, fashion-forward offerings.

The brand is known for its innovative design language, fusing traditional craftsmanship with contemporary aesthetics. Its curated collections—Roshni, Zareen, Vedic, and Victoria—appeal to a wide spectrum of tastes, from heritage-inspired styles to bold and trendy pieces. Whether for everyday elegance or special occasions, Silver Carat offers something for every modern Indian woman.

Setting itself apart with customer-friendly policies, the brand offers a 60% buy-back on silver exchanges and even accepts old silver for trade, ensuring both value and sustainability. The online platform is equipped with virtual try-ons, making it accessible and engaging for digital-first shoppers. Coupled with a growing social media presence, Silver Carat is strategically positioned for franchise expansion in urban centers across India.

Silver Carat is more than a jewellery brand—it’s a fresh expression of timeless elegance tailored for today’s generation.