Uncover

Uncover is a pioneering, Kenyan-founded personalized skincare brand launched in 2021 by co-founders Sneha Mehta and Jade Oyateru. Rooted in the belief that skincare should be inclusive, effective, and tailored, Uncover blends African authenticity with advanced Korean dermatological science. The brand’s formulations are co-developed with expert South Korean labs and powered by proprietary technology—utilizing AI-driven quizzes and data-backed insights to deliver personalized skincare routines that truly work.

With a sharp focus on melanin-rich skin tones, Uncover addresses a long-overlooked gap in global beauty. Its clinically tested, dermatologically approved products are designed to suit the diverse needs of African consumers, promoting healthy, glowing skin without harsh chemicals.

Since its inception, Uncover has seen phenomenal growth—raising over $1.4 million in funding, growing revenues 10× in just two years, and reaching 200,000+ users across the continent. Its community-first digital model, combined with an omnichannel distribution strategy through e-commerce platforms and leading pharmacy chains, has made Uncover a household name in African skincare.

By merging technology, inclusivity, and clean beauty, Uncover is not just a skincare brand—it’s a movement, revolutionizing the way personalized beauty is delivered to underserved markets.